Our Mission
Our mission is to build successful leading businesses that improves a quality of life through the creation of meaningful jobs in our communities that challenge people to grow in an ethical and fair environment, whilst having fun.
Our Values
Kamal Osman Jamjoom
Chairman of the Board
Resilience, hard work and unwavering commitment are the foundations of our success.
When I opened our first store in 1987, I held a simple conviction: that a business rooted in the region, built on trust, and close to its customers could grow into something lasting. Nearly four decades on, Kamal Osman Jamjoom Group has become a family of leading businesses across retail, food, fashion and interiors — yet that founding belief has never changed.
I remain as committed as ever to understanding our customers deeply, to backing good people, and to building companies that innovate while staying true to their values. As Chairman, my role is to safeguard that heritage and steward the group with a long-term view, so that each generation inherits a business as principled as it is ambitious.
I am proud of how far we have come, and even more energised by what lies ahead.
Our good people are the heart of our organization.
Kamal Osman Jamjoom Group is a family group built over more than four decades — home to a portfolio of leading businesses across retail, food, fashion and interiors, in the region and beyond.
Our role is to build, own and steward these companies for the long term: giving them the backing, the discipline and the freedom to grow, while holding them to the values that have guided us since 1987.
I believe great businesses are built with good people, and everything we do rests on the trust of the teams, partners and communities we work alongside.
As Group CEO, I am proud of the heritage behind us and confident in the chapter ahead. As the region enters an exciting new era, we will keep doing what we do best — backing good people to build businesses that last.
Hisham Al Amoudi
Chief Executive Officer